London Bridge is provided by Applied Blockchain, and protection of personal data is taken very seriously.
This notice explains how we look after your personal data and tells you about your privacy rights and how the law protects you.
In the majority of cases, any personal data we obtain will have been provided by you to us by:
The personal data that we obtain from you is limited in scope. It will likely include your name, contact details and possibly your position at your company.
We will never ask you for any sensitive personal data (defined as: personal data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership, and the processing of genetic data, biometric data for the purpose of uniquely identifying a natural person, data concerning health or data concerning a natural person’s sex life or sexual orientation).
We collect personal data for two principal reasons: for the essential running of our business (for example to fulfil contractual obligations to our clients), and for marketing purposes (to grow our business).
The lawful bases that we use to justify our use of personal data are: consent, contract, and legitimate interests and, if required, legal obligation (please see section 7 for definitions). One or more of these may apply for each use of personal data.
We will endeavour to explicitly obtain consent from you in order to use your personal data for marketing purposes (in other words, to contact you about our products and services).
We will always give you the option to opt out from any future contact should anything you receive from us be unwanted. When you opt out we will remove your details from our records.
We do not give or sell your personal data to third parties for marketing purposes and will not in the future without expressly agreeing with you in advance.
We retain personal data for as long as we are required to by law or for as long as is reasonable given the use of that data.
We review personal data used for marketing purposes annually and delete any that haven’t been used for more than two years.
This section summarises your rights under the law. Some of the rights are complex and not all of the details have been included below. You should read the relevant laws and guidance from the regulatory authorities for a full explanation of these rights.
Your principal rights under the data protection law are:
You have the right to confirmation as to whether or not we process your personal data and, where we do, access to the personal data, together with certain additional information. That additional information includes details of the purposes of the processing, the categories of personal data concerned and the recipients of the personal data. Providing the rights and freedoms of others are not affected, we will supply to you a copy of your personal data.
You have the right to have any inaccurate personal data about you rectified and, taking into account the purposes of the processing, to have any incomplete personal data about you completed.
In some circumstances, you have the right to the erasure of your personal data without undue delay. Those circumstances include: the personal data are no longer necessary in relation to the purposes for which they were collected or otherwise processed; you withdraw consent to consent-based processing; you object to the processing under certain rules of applicable data protection law; the processing is for direct marketing purposes, and the personal data have been unlawfully processed. However, there are exclusions of the right to erasure. The general exclusions include where processing is necessary: for exercising the right of freedom of expression and information; for compliance with a legal obligation; or for the establishment, exercise or defence of legal claims.
In some circumstances, you have the right to restrict the processing of your personal data. Those circumstances are: you contest the accuracy of the personal data; processing is unlawful but you oppose erasure; we no longer need the personal data for the purposes of our processing, but you require personal data for the establishment, exercise or defence of legal claims; and you have objected to processing, pending the verification of that objection. Where processing has been restricted on this basis, we may continue to store your personal data. However, we will only otherwise process it: with your consent; for the establishment, exercise or defence of legal claims; for the protection of the rights of another natural or legal person; or for reasons of important public interest.
You have the right to object to our processing of your personal data on grounds relating to your particular situation, but only to the extent that the legal basis for the processing is that the processing is necessary for: the performance of a task carried out in the public interest or in the exercise of any official authority vested in us; or the purposes of the legitimate interests pursued by us or by a third party. If you make such an objection, we will cease to process the personal information unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing is for the establishment, exercise or defence of legal claims.
You have the right to object to our processing of your personal data for direct marketing purposes (including profiling for direct marketing purposes). If you make such an objection, we will cease to process your personal data for this purpose.
You have the right to object to our processing of your personal data for scientific or historical research purposes or statistical purposes on grounds relating to your particular situation unless the processing is necessary for the performance of a task carried out for reasons of public interest.
To the extent that the legal basis for our processing of your personal data is consent or that the processing is necessary for the performance of a contract to which you are party or in order to take steps at your request prior to entering into a contract and such processing is carried out by automated means, you have the right to receive your personal data from us in a structured, commonly used and machine-readable format. However, this right does not apply where it would adversely affect the rights and freedoms of others.
If you consider that our processing of your personal information infringes data protection laws, you have a legal right to lodge a complaint with a supervisory authority responsible for data protection. You may do so in the EU member state of your habitual residence, your place of work or the place of the alleged infringement.
To the extent that the legal basis for our processing of your personal information is consent, you have the right to withdraw that consent at any time. Withdrawal will not affect the lawfulness of processing before the withdrawal.
You may exercise any of your rights in relation to your personal data by written notice to us. We usually act on requests and provide information free of charge, but may charge a reasonable fee to cover our administrative costs of providing the information for baseless or excessive/repeated requests or further copies of the same information.
We use third-party services including Google Analytics, Google Ads, LinkedIn Ad campaigns, Intercom, Sentry, Hubspot, Mailchimp, Pipedrive. We will endeavour to keep this list up to date for your reference. Our integrations with these services may allow those third parties to collect or share data about you. We have no control over these third-party websites and are not responsible for their privacy statements. We encourage you to read the privacy notice of each of these services.
Our website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We have no control over these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.
We will only obtain and use your personal data if we believe one or more of the following bases applies: